My World These Days…

I’ve been wading through the junk. That has resulted in a bunch of books being donated at markets, in the book bins, the dump’s swap shop, or wherever I can find a spot which seems appropriate. I actually sold two books this month! One of them for > $5 and not credit.

Considering that in a bad month in the bookstore I’d sell $300+ worth (about 100 vols.) and a good one $2k, selling 1 book isn’t significant. On the other hand, I’ve sold 3 lots of placemats, 3 metal baskets, and 3 vintage picture frames. Although I expect I will owe the antique store about $30 of my October rent, percentage-wise and otherwise, I’m doing better over all, nearly every month. It seems I’m making my rent + about 1/2 the time, the rest I’m a bit short. It’s getting better. According to every antique dealer I’ve talked to this month has been “dead.” My guess is that this is two things — political/financial uncertainty and changing weather. (Sales always go down a bit when it first gets cold or warm for the year. People go inside and stay there in the fall and go outside in the spring.)

 

financial-chart

Depending on how the overall economy does, stock market and such in the rest of the country, people will be more or less conservative. I hate election years because the financial impact of how people think the election went happens at the beginning of the holiday season.  If you do retail, it can make what looked like it was going to be a healthy year into a really bad one, overnight. There’s no real predicting it, you just have to realize that it’s possible that people will stop buying almost anything, until the new President is inaugurated and the political shift does or doesn’t affect the day-to-day.

People will then settle into a new spending pattern or return to their old one.

As a retailer, especially a retailer selling non-essentials, you see, feel, and then share it if people aren’t feeling “safe,” after the election.

  1. Your sales go down just when you expect them to go up for the holiday season.
  2. You buy, have bought, or committed to buy things you expect sales to help you pay for (sales you didn’t get).
  3. The end result is that now YOU feel insecure financially like your customers did following the election.

So, as a retailer, I hate presidential election years!

Rather than worry about it, as I can’t do anything about it anyway, I’m working on the stored stuff. Better items we aren’t keeping have been put up for sale. I need to purge the books in the booth, again, and move the entire thing around again too.

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