My problem with a lot of self-help blogs, house-decorating blogs, in fact many blogs these days, especially those written by most women is that there’s this cutesy “style” which is smug, deprecating, and I find obnoxious.
Sure, fine. It’s the way you and your friends write. As if — I couldn’t figure that out? But I’m of another generation. If you were going to lecture people about how to do something in my time, you had to actually be an expert, not just moderately more accomplished than I am without any training or attempting to do what you’re talking about.
One of the people who reads this blog has worked in the financial sector for a long time, another has been a cataloging librarian for a long time. If either of them want to tell me something about their field, I try and shut up and listen. But because you can write an entertaining piece about cataloging/sorting things or money/financial matters, even if I read it, unless you have credentials or I know you in real life, I’m not likely to pay much attention.
I like entertaining reading. Honestly! I admire your skill. However, even if I try and make your “1 simple thing to make your home better” which involves 5 essential oils (none of which I own), a diaper (ditto), and a patio table big enough to seat 4 (ditto) and Gawd only knows what else, I will want to pitch something at the screen if I read about your perfect rehab of your “flat” in NYC you pay $100/month for, because you know how to shop, etc. ad nauseum (Look it up if you don’t know what that means!).
Every reader is certainly due entertaining writing. It IS possible to do that and not be smug. And I, for one, will be heartily glad when that notion occurs to the bulk of the blog writers! I read the stuff anyway, usually because I want the info. But walk away grinding my teeth.
If I’m smug — please call me on it! I hate smug.